What to Do and What Should be Avoided When Using Bulk SMS?

Fortius Infocom Private Limited

Presently, bulk SMS service is one of the most widely used services by innumerable corporates. Whether you want to promote your work, or you want to provide your customers with the best services, SMS is the medium with which you can achieve your goals.

Mere only getting this service will not help you in getting results, you have to be very specific about the actions that you take. When it comes to the effectiveness of bulk SMS, then each message counts. Consider that fact, here are some of the do’s and don’ts that you should follow before using this service.

Do’s

1. Ask for Permission

Before you can send messages to your customers, the most important thing that you should do is ask for their consent. In addition to that, you also have to give them an option to unsubscribe to the messages whenever they want.

2. Modify the Content Every Time

If you are sending the same message to your customers, then they may not even bother to read them in the future. In order to avoid it, all you have to do is send a different message with unique and informative content so that the recipients will have a curiosity to read it.

Don’ts

1. Do Not Spam

One of the biggest mistakes that people make while using the bulk SMS service is that they begin sending messages to their customers multiple times a day. In that case, the customers will have no other option but to unsubscribe to your SMS resulting in failure of the campaign. Make sure to send the messages only a couple of times a week so that the customers do not feel irritated with the messages.

2. Don’t Send Untimely Messages

Bulk SMS service is all about timing. If you are not sending the messages at the right time, then you are making one of the biggest mistakes. Finding the right time to send the messages should be your priority so that you can enhance the effectiveness of your SMS. Timing may depend on business to business and as per the season as well.

3. Avoid Abbreviations

Adding abbreviations to the SMS may not only reduce the effectiveness of the messages but can also confuse the customers. Once the customer is unable to get the essence of the message, then there are lesser chances that they will do business with you. Make sure to only use one or two abbreviations in the message.

These were all the do’s and don’ts that you should know before using the bulk SMS service. Keep in mind that you have to write the body in the best way possible.