How Bulk SMS Service is Changing Marketing Trends?

Fortius Infocom Private Limited

Every now and then creative people come up with a new marketing method to cope up with the competition. Without a doubt, marketing holds a long history and it is still developing its methods. On the other hand, bulk SMS services are changing the future of marketing as well.

Earlier, messages were not majorly used for marketing, but the massive use of mobile phones have forced the marketers to select this method. However, several people are still unsure about the usage of messages for the promotion of their business and boost sales. If you are among those people, then here are is the information that tells how SMS is changing marketing.

1. Great Reliability

One of the best things about SMS marketing is that it is completely reliable. The closest competition of SMS is email. No matter how well written the text in the email is, some of them might end up in the spam section. On the other hand, SMS are most likely to be delivered to the desired recipient. In addition to that, you can specifically target the messages to whom you want to send. Doing this will certainly reduce the effort of sending the message to inappropriate contacts. All these factors prove how reliable SMS service truly is.

2. Excellent Impact

There is no denying the fact that SMS marketing leaves a great impact on customers. People receive tons of emails every day due to which some of them are not even opened upon delivery. When it comes to SMS marketing, then over 90% of the messages are read by the receiver after delivery. It is a huge number which ensures that the recipient will get the idea of the message and hence leave a greater impact.

3. Tracking

When we talk about the tracking of the campaigns, then Google analytics surely tops the list. However, bulk SMS services provide a great quality of reports which helps in improvement of the campaign. It tells the sender about the number of delivered and read messages. Apart from that, you can also monitor the conversion rate as well.

4. Customer Engagement

SMS marketing provides the customer to have an engagement with the company. With the help of SMS, the company can ask for the feedback or can even offer different discounts. Doing this will allow the customer to stay engaged with the company.

Bulk SMS services are surely changing the ways how companies do promotion. Not only it is effective but provides convenience to the user as well.